The impact of the recession on the internet marketing industry

Posted on Saturday, August 1st, 2009

Sentiment is down, people are increasingly pessimistic. Across most industries businesses are bleeding. But is it possible that a sector exists that is either benefiting or is unaffected by the recession? Indeed, the internet marketing [...]

Email Marketing @ Stickmen

Posted on Wednesday, July 15th, 2009

Email marketing has become the most effective form of online marketing today. One of the reasons is the high return for a low investment.
Other advantages include the ability to customise messages to every segment of [...]

Get your business image sorted

Posted on Wednesday, June 24th, 2009

My article about the importance of a well-defined business image may seem familiar yet we struggle to pull our own image through – isn’t it?
I am sure you have heard or seen the slightly quirky [...]

Effective website copy – some valuable tips

Posted on Monday, May 11th, 2009

The first paragraph is very important. Website visitors are notorious for their short attention span – they don’t read but scan your website text. Therefore demonstrate your most important message here. How? Identify a problem and promote your product or service as the solution. Short and precise!

Jeannine Büst

Posted on Sunday, March 22nd, 2009

Hi, I’m the project manager at Stickmen and I make sure we will get your project done on time.
I was born and raised in Germany and I studied what you can best translate as ‘Human [...]

Pay-Per-Click (PPC)

Posted on Friday, March 20th, 2009

Whats important before initiating a PPC campaign?
Competitor Analysis – to start a successful SEM campaign we establish your market position by analysing your business, your customer demographics, the industry you are operating in and compare [...]

SEO OOOh? (Search Engine Optimisation)

Posted on Friday, March 20th, 2009

Search Engine Optimisation is quite a mouthful.
It basically means to set up a website in a way that search engine robots (spiders) are able to browse through your site very easily in order to match [...]

What makes for a great website?

Posted on Friday, March 20th, 2009

Here are the main qualities of a great website  -

Simple, clean  & effective – in order to appeal to your target market
Well structured and organised (user-friendly) – consider the short attention span of most of [...]